Monday, February 28, 2011

The Engineering of the JEWELRY Masterpiece



As the old adage goes..."The Devil is in the Details." That holds true for everything that is a pure design triumph. A beautifully cut article of clothing; a sleek European luxury automobile; a striking piece of architecture...a jewelry masterpiece.

At EV Jewelry, master designer Elias Vayas knows that the "devil" of design is in the details and construction of a piece of jewelry. Although pure metals and the finest gemstones go a long way and can help elevate jewelry to "designer" status, the true designer pieces are not only about beauty, but engineering and performance.

Does the ring sit correctly on the finger, or does it roll around? Does an earring hang just so, or does it get tangled? Does a necklace follow the curve and form of the woman's neck it graces, or does it flip? Design is not only in how a piece looks, but how it performs. Jewelry is meant to adorn the lovely and make them (even) more striking. Jewelry is meant to enhance, not detract. If a piece of jewelry, no matter what the cost or quality of materials used, distracts the wearer -- and ultimately -- the admirer by rolling, tangling or flipping it is not in the true sense of the word, a masterpiece.

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